Influencer marketing is evolving, and in 2025, micro-influencers and niche communities are leading the charge in Pakistan. With their focused reach and high engagement rates, they’re proving that bigger isn’t always better. What Are Micro-Influencers? Higher Engagement: Their smaller follower base allows for more personal interactions. For example, a local food [...]

Your Audience’s Attention Span is Now 1.3 Seconds. So How Do You Win Them? You don’t buy attention anymore. You earn it — with hooks, holds, and hype. 🧠 The Hook: First 3 Seconds, or You’re Forgotten Your audience scrolls past hundreds of posts every hour. The hook has to [...]